Leads In
Leads are generated from social media, email, Internet, direct mail, phone, text, etc and brought into the Lead Intercept system™
Data Hygene
Input data is cleansed using our information hygiene engine. Addresses, phones, and emails are validated, cleansed and standardized.
Data Append
We match your leads to our database of over 300,000,000 consumers. We add robust demographic, geo-demographic and psychographic information.
Score Leads
Predictive conversion models are development and implemented to score leads based on predefined outcomes and objectives.
Reporting
Detailed reports of input data, scored leads, and final outcomes are analyzed and used for ongoing performance evaluation and program tuning.
Refine Algorithm
The process is constantly refined and tuned to optimize performance.